Actually many internet users are confused in knowing about Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Search engine optimization (SEO) is the process of improving quality of traffic and volume to a web site from search engines via natural search results. SEO is a way of optimizing the website with the use of meta tags, title tag and contents of the website to get good listing on organic search engine results, in major search engines like Google, Yahoo!, or MSN.
search engine uses a system called 'Spider' to crawl our information from the website and to determines the relevancy of our website content with the keyword search. There are many factors, such as content, number of back links to your site and your meta tags, these factors will decides how your website will be ranked. However, there is a no guarantee of getting top position in search engine results, because it takes some time and effort to make the linking and content is suitable. This will usually takes months to be effective, by this you will came to know how the search engine determines their organic result ranking.
Search engine marketing (SEM) is a form of Internet marketing and advertising that really promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing SEM methods include: search engine optimization (or SEO), contextual advertising, paid placement, and paid inclusion.
It is one kind of paid advertising which can makes you gurantee in getting prominent rank on the search engine results. Here you can choose the own keywords to get listed on. There is no limitation in selecting the keywords as long as the keywords are approved by the various search engine editors. SEM not only includes search but also it helps in advertising banner. This banner advertising is the great way to create online awareness.When we compare with SEO and SEM both will serve the same purpose, Because both working for you to achieve maximum results. SEO shows you how relevant you can be on organic listing while SEM makes you to be listed in top position always.
Showing posts with label basic seo information. Show all posts
Showing posts with label basic seo information. Show all posts
For better placement in search engines optimizing a website is not a difficult process. unlike SEO is not static why because various people use various methods to optimize their site. In this competitive world of internet to survive over thousands and thousands of websites your website needs to be optimized. To optimize the website you need not need any requirements or experience, only it needs some simple steps and minimum amount of time to monitor. We can save money by optimizing the site in our own way. Why you want to spend lot of dollars? If you can do it for yourself. Think well and save money.
You Must Be Very Careful While Designing The Website
Designing a website plays the important role in SEO. An internet user who wants to search for something definitely he/she will not read each and every line of the content. We should make him to stick on to the site for long time. Website should be crystal clear to provide what services and products are offered at a single sight.
Your Design should make visitors to navigate to your other pages. And also one important thing is important pages which provides most valuable information about your service or company should not be framed in "cause framed pages" that are not indexed properly by search engines. By this your most valuable information about services may be hidden. Menus and the other navigational links to your site or to third party site, must all be search engine friendly, ie., you must want to avoid menus in flash. Because search engines are blind to flash and images. If the navigation structure is perfect then your entire site will be crawled by search engines.
You Must Be Very Careful While Designing The Website
Designing a website plays the important role in SEO. An internet user who wants to search for something definitely he/she will not read each and every line of the content. We should make him to stick on to the site for long time. Website should be crystal clear to provide what services and products are offered at a single sight.
Your Design should make visitors to navigate to your other pages. And also one important thing is important pages which provides most valuable information about your service or company should not be framed in "cause framed pages" that are not indexed properly by search engines. By this your most valuable information about services may be hidden. Menus and the other navigational links to your site or to third party site, must all be search engine friendly, ie., you must want to avoid menus in flash. Because search engines are blind to flash and images. If the navigation structure is perfect then your entire site will be crawled by search engines.
Social Bookmarking:
Social Bookmarking is a well known method to keep your bookmark in an organized way. Social bookmarking is mainly for internet users who wants to store,organize,search and manage bookmarks of the web pages on the internet. In social bookmarking user basically saves URL of a web page to remember it for later use.
Why we do Social Bookmarking?
For immediate traffic and backlinks we perform this social Bookmarking process.
Advantages:
* By effectively using sbm you will easily unlock the power of more traffic flowing to your website everyday.
* To get better search engine rankings.
* We can get Huge traffic and Backlinks.
Disadvantages:
The backlinks which are come from other sites will not stay longer.
It may get spammed.
Requirements:
Titles should be 75 characters max, 3 titles Preferred.
Description should be 350 characters max.
website Category / Subcategory
Keywords
Website URL
Your First and Last Name
Your Zip Code
Your Country
The above three last requirements are very useful while registering into social bookmarking sites.
Directory Submission:
This is also one of the most important process in search engine optimization(SEO).Directory submission is the process of submitting the website to various number of directories which are well categorized.
By doing directory submission process we can get backlinks and traffic.
Requirements:
3 Titles should be preferred, instantly for every 15 submissions title needs to be change.
2 effective descriptions that can really explains what the site is....Here also we need to change the description for every 15 submissions followed by new title.
Create one g mail id because after submitting your site to various number of directories the directory owners will send u the confirmation mail. After confirming the mail only the directory owner will accept the link.
One main thing while doing Directory Submissions we need to select the correct category followed by subcategory. If exact category not found then go to relevant category which is very much relevant to the site.
For Example: If site is related to Health information, then you need to submit the site to directories which are very much related to health category not for other category.
Social Bookmarking is a well known method to keep your bookmark in an organized way. Social bookmarking is mainly for internet users who wants to store,organize,search and manage bookmarks of the web pages on the internet. In social bookmarking user basically saves URL of a web page to remember it for later use.
Why we do Social Bookmarking?
For immediate traffic and backlinks we perform this social Bookmarking process.
Advantages:
* By effectively using sbm you will easily unlock the power of more traffic flowing to your website everyday.
* To get better search engine rankings.
* We can get Huge traffic and Backlinks.
Disadvantages:
The backlinks which are come from other sites will not stay longer.
It may get spammed.
Requirements:
Titles should be 75 characters max, 3 titles Preferred.
Description should be 350 characters max.
website Category / Subcategory
Keywords
Website URL
Your First and Last Name
Your Zip Code
Your Country
The above three last requirements are very useful while registering into social bookmarking sites.
Directory Submission:
This is also one of the most important process in search engine optimization(SEO).Directory submission is the process of submitting the website to various number of directories which are well categorized.
By doing directory submission process we can get backlinks and traffic.
Requirements:
3 Titles should be preferred, instantly for every 15 submissions title needs to be change.
2 effective descriptions that can really explains what the site is....Here also we need to change the description for every 15 submissions followed by new title.
Create one g mail id because after submitting your site to various number of directories the directory owners will send u the confirmation mail. After confirming the mail only the directory owner will accept the link.
One main thing while doing Directory Submissions we need to select the correct category followed by subcategory. If exact category not found then go to relevant category which is very much relevant to the site.
For Example: If site is related to Health information, then you need to submit the site to directories which are very much related to health category not for other category.
Position
Position is also known as rank, and it is the place where a url occupies related to the first listing on search engine results page according to particular keyword query. Every business tries to get its website into a top ten position. And one main thing is every internet user clicks only on sites which come in the top ten positions.
Position Reporting
Position reporting is observing of daily changes in search engine postion for indexed urls that are optimized for specific keywords. Position reporting is mainly used to generate a Search Engine Ranking Report.
Query
A query generally means a question or an instance of questioning. In seo terms a query can be defined as a user's search for information, i.e websites in the index of a search engine based on a keyword or a set of phrases. Sometimes a query can mean the exact keywords a net user gives in the search box.
Rank
Rank is the place where a website occupies relative to the first listing on search engine results page in response to a particular keyword. It is also known as Position. Every business tries to get its website into a top ten position. And one main thing is every internet user clicks only on sites which come in the top ten positions.
Hidden Text
Hidden text is a generally absolute form of Black Hat SEO in which pages are filled with a large amount of text that is the same color as the background, rendering keywords invisible to the human eye but detectable to a search engine Crawler. Multiple Title Tags or HTML comments are alternative hidden text techniques. Hidden text is easily detectable by search engines and will result in Blacklisting or reduced Rank.
Hit
Hit is a somewhat misleading measure of traffic to a web site. One hit is recorded for each file request in a web server’s access log. If a user visits a page with four images, one hit will be recorded for each graphic image file plus another for the page’s HTML file. A better measure of traffic volume is the number of pages/HTML files accessed.
Gateway Page
Also known as a doorway page or jump page, a gateway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on gateway pages as a softer form of Cloaking or Spam. However, gateway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.
Inbound Links
Also known as back link, backward link, or backlinks, inbound links are all of the links on other websites that direct the users who click on them to your site. Inbound links can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.