Basic SEO Information

Effective way of Doing Directory Submissions

2009-05-09T11:59:00.000-07:00

While doing directory submissions prepare titles, descriptions differently with the keywords which you have chosen from keyword research. Titles should be unique and it should be meaningful and understandable in user point of view. Then search different web directories from different blogs,forums through web and make a list of them. Now create a mail id like name@domain.com. Instead of using free mail id use name@domain.com. Because it helps in getting links.

Now start doing submissions in all the directories. Prepare a report in excel sheet that when you have submitted,whether it is approved by the directory owner or not, if it is approved take that approved links also. Once you finish with all submissions daily check the mails from which directories you are getting. And also make a list of that directories which are rejected and not approved.

Read the terms and conditions for all the rejected directories and then change the title, descriptions as per their requirement and submit again. And also for the directories which are not approved from the date of submission wait for 6 months and then submit again. If you got approval from good page rank directories then you will get increase in your page rank in the next Google page rank update.

If you think that your page rank is increased start submitting again your site in the un approved directories. Few directories will approve only the sites which have good page rank. Now you just check search engine rankings for the list of keywords which are used in the submissions. obviously you will get your site in the search results for those keywords. This is effective way of doing directory submissions in the correct manner.

Do's:

* Search Engine Rankings
* Good Traffic
* Increase Page Rank

Dont's:

* Less approvals
* Less standard directories
* Long time for approval

Important Points to remember:

* Use domain mail id
* Submit in the right category
* Submit in the directories which have page rank more than Zero
* Don't submit in bad directories even they have good page rank

If you are following this process that's so good. Keep doing the same. If not change the way of doing to get good search engine results and as well as good page rank. If i am wrong please correct me. Please feel free to comment your views, questions and thoughts.

Search Engine Optimization (SEO) Vs Search Engine Marketing(SEM)

2009-03-05T21:47:00.000-08:00

Actually many internet users are confused in knowing about Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Search engine optimization (SEO) is the process of improving quality of traffic and volume to a web site from search engines via natural search results. SEO is a way of optimizing the website with the use of meta tags, title tag and contents of the website to get good listing on organic search engine results, in major search engines like Google, Yahoo!, or MSN.

search engine uses a system called 'Spider' to crawl our information from the website and to determines the relevancy of our website content with the keyword search. There are many factors, such as content, number of back links to your site and your meta tags, these factors will decides how your website will be ranked. However, there is a no guarantee of getting top position in search engine results, because it takes some time and effort to make the linking and content is suitable. This will usually takes months to be effective, by this you will came to know how the search engine determines their organic result ranking.

Search engine marketing (SEM) is a form of Internet marketing and advertising that really promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing SEM methods include: search engine optimization (or SEO), contextual advertising, paid placement, and paid inclusion.

It is one kind of paid advertising which can makes you gurantee in getting prominent rank on the search engine results. Here you can choose the own keywords to get listed on. There is no limitation in selecting the keywords as long as the keywords are approved by the various search engine editors. SEM not only includes search but also it helps in advertising banner. This banner advertising is the great way to create online awareness.When we compare with SEO and SEM both will serve the same purpose, Because both working for you to achieve maximum results. SEO shows you how relevant you can be on organic listing while SEM makes you to be listed in top position always.

Do SEO Yourself at No Cost | Basic SEO Information | Website Optimization

2009-02-19T04:22:00.000-08:00

For better placement in search engines optimizing a website is not a difficult process. unlike SEO is not static why because various people use various methods to optimize their site. In this competitive world of internet to survive over thousands and thousands of websites your website needs to be optimized. To optimize the website you need not need any requirements or experience, only it needs some simple steps and minimum amount of time to monitor. We can save money by optimizing the site in our own way. Why you want to spend lot of dollars? If you can do it for yourself. Think well and save money.

You Must Be Very Careful While Designing The Website

Designing a website plays the important role in SEO. An internet user who wants to search for something definitely he/she will not read each and every line of the content. We should make him to stick on to the site for long time. Website should be crystal clear to provide what services and products are offered at a single sight.

Your Design should make visitors to navigate to your other pages. And also one important thing is important pages which provides most valuable information about your service or company should not be framed in "cause framed pages" that are not indexed properly by search engines. By this your most valuable information about services may be hidden. Menus and the other navigational links to your site or to third party site, must all be search engine friendly, ie., you must want to avoid menus in flash. Because search engines are blind to flash and images. If the navigation structure is perfect then your entire site will be crawled by search engines.

Simple SEO Process

2009-02-16T03:38:00.000-08:00

Social Bookmarking:

Social Bookmarking is a well known method to keep your bookmark in an organized way. Social bookmarking is mainly for internet users who wants to store,organize,search and manage bookmarks of the web pages on the internet. In social bookmarking user basically saves URL of a web page to remember it for later use.

Why we do Social Bookmarking?
For immediate traffic and backlinks we perform this social Bookmarking process.

Advantages:
* By effectively using sbm you will easily unlock the power of more traffic flowing to your website everyday.
* To get better search engine rankings.
* We can get Huge traffic and Backlinks.

Disadvantages:
The backlinks which are come from other sites will not stay longer.
It may get spammed.

Requirements:
Titles should be 75 characters max, 3 titles Preferred.
Description should be 350 characters max.
website Category / Subcategory
Keywords
Website URL
Your First and Last Name
Your Zip Code
Your Country
The above three last requirements are very useful while registering into social bookmarking sites.

Directory Submission:
This is also one of the most important process in search engine optimization(SEO).Directory submission is the process of submitting the website to various number of directories which are well categorized.
By doing directory submission process we can get backlinks and traffic.

Requirements:
3 Titles should be preferred, instantly for every 15 submissions title needs to be change.
2 effective descriptions that can really explains what the site is....Here also we need to change the description for every 15 submissions followed by new title.
Create one g mail id because after submitting your site to various number of directories the directory owners will send u the confirmation mail. After confirming the mail only the directory owner will accept the link.

One main thing while doing Directory Submissions we need to select the correct category followed by subcategory. If exact category not found then go to relevant category which is very much relevant to the site.
For Example: If site is related to Health information, then you need to submit the site to directories which are very much related to health category not for other category.

Definitions On SEO

2009-01-19T04:56:00.000-08:00

Position
Position is also known as rank, and it is the place where a url occupies related to the first listing on search engine results page according to particular keyword query. Every business tries to get its website into a top ten position. And one main thing is every internet user clicks only on sites which come in the top ten positions.

Position Reporting
Position reporting is observing of daily changes in search engine postion for indexed urls that are optimized for specific keywords. Position reporting is mainly used to generate a Search Engine Ranking Report.

Query
A query generally means a question or an instance of questioning. In seo terms a query can be defined as a user's search for information, i.e websites in the index of a search engine based on a keyword or a set of phrases. Sometimes a query can mean the exact keywords a net user gives in the search box.

Rank
Rank is the place where a website occupies relative to the first listing on search engine results page in response to a particular keyword. It is also known as Position. Every business tries to get its website into a top ten position. And one main thing is every internet user clicks only on sites which come in the top ten positions.

General SEO Definitions

2009-01-15T04:07:00.000-08:00

Hidden Text
Hidden text is a generally absolute form of Black Hat SEO in which pages are filled with a large amount of text that is the same color as the background, rendering keywords invisible to the human eye but detectable to a search engine Crawler. Multiple Title Tags or HTML comments are alternative hidden text techniques. Hidden text is easily detectable by search engines and will result in Blacklisting or reduced Rank.

Hit
Hit is a somewhat misleading measure of traffic to a web site. One hit is recorded for each file request in a web server’s access log. If a user visits a page with four images, one hit will be recorded for each graphic image file plus another for the page’s HTML file. A better measure of traffic volume is the number of pages/HTML files accessed.

Gateway Page
Also known as a doorway page or jump page, a gateway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on gateway pages as a softer form of Cloaking or Spam. However, gateway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.

Inbound Links
Also known as back link, backward link, or backlinks, inbound links are all of the links on other websites that direct the users who click on them to your site. Inbound links can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.

On - Page Optimization

2009-01-12T03:52:00.000-08:00

Onpage Optimization is the most important and lengthy subject that every site owner has to collect and can apply to his websites. Actually On-page Optimization is a set of algorithms and it is also one of the important factors for a website to get high ranking.

The overall optimizing factors tie up with URL, Title and Meta Tags.

1) URL OPTIMIZATION:

Web page Name correctly : If you want to get a clear picture of the subject inside the URL, you need to name it correctly. By that user can guess the pages content, it is easy for him to remember the web pages URL and this further helps in the free promotion of that page.

Keyword inside the URL : Place targeted keywords in the URL. When you want to start a website you should definitely know the target business and this target forms as a word/phrase which has to be placed in your URL.

Make it Short : As everyone knows that the longer the URL, takes much time to appear in the SERP. Because of this reason and also to get the benefit of spell better usability, URL needs to be short. If you do not find short name for a page, use more words by separating them with Hyphens because that makes sense.

URL’s are always case insensitive. For example if you type WWW.ASTROLOGYQUESTIONS.COM, it displays the page that has the URL as www.astrologyquestions.com So you need not doubt the case sensitivity.

2) TITLE OPTIMIZATION :

While search engines apply ranking algorithms Title tag plays a significant role. And it will comes in the head section of a HTML page.

Name of the Title: The name can be your site / your name / business . Think that people can find you with your brand/product name include that in your Title.

Length of the Title : Choose length of the title as maximum of 65 characters. Don’t forget that this will includes spaces, comas or any thing you separate with.

Keyword Inclusion: Generally keywords have to be included into your Title. Long tail Keywords can also be included if you think that makes sense to your business. Keyword inclusion will fetch you in ranking for your keywords too.

3) META TAGS:

Meta Tags just helps in recognizing the location of the service. You cannot based on optimizing Meta Tags to get ranking. But still you will have to optimize them as per the algorithms followed by the search engines.Google recognizes this and often displays it in the SERP’s. Because Google displays the meta description in its results. The maximum length of characters in description tag is 250.

Actually Google displays 160 characters in its results while Yahoo upto 170 characters and MSN 200 plus characters. Bold the keywords within the description tag. The main reason behind this is the keywords you use in search field will be highlighted in the Search engine results page. This means that these are the extracts from your meta description tag which are optimized with the keywords inside the tag.

DO’s:

* You have to place ‘Meta Description’ tag in your website.

* Each page should have unique meta description. This will help search engine and users identify the content of the particular page.

DONT’s:

* Avoid by filling the description tag with only Keywords

* Not to have same description for all pages

* Not to use the entire content of the document into the description meta tag.

Important On-page factors:

1. It is better to place a Sitemap(lower-case) to have better navigation usability.

2. Content of a page has to be optimized well. Think about the words what users search for to find a piece of your content.

3. Heading tags have to be used appropriately. Heading should help user understand the structure of the page.

4. Give alt text when using images as links.But don’t use only image links for your site’s navigation.

5. A robots.txt file has to be placed only in the root directory of your site. Read this for proper use of robot.txt file.

Simple SEO Definitions

2009-01-05T01:52:00.000-08:00

Blacklisted
Generally blacklisted means banned or get rid of, usually blacklisted url is the one which has removed from a SERP(Search engine results page), and these banned sites are ignored by search engines. No search engines will prefer this blacklisted sites.

Broken Link
Broken link is commonly known as dead link. It means that broken link will not stay active for longer time. Actually search engines dislike broken links. One important part of ongoing optimization is keeping all of your site's links active, because it is very necessary when search engines finds your site.

Index
An index is a term which refers to Search Engine's database. Because it contains whole information that what crawler has recognized or identified, particularly copies of web pages. when user wants to find information in search engines then search engine uses its indexed pages and algorithm to provide a high ranked list of the most relevant pages. Because of this search engine's database it is ready to provide any information based upon the user query, with most effectively and accurately.

Seo Terms And Definitions

2008-12-09T10:11:00.000-08:00

Cloaking:
Cloaking is the presentation of alternative pages to a search engine Spider so that it will record different content for a URL than what a human browser would see. Cloaking is typically done to achieve a higher search engine position or to trick users into visiting a site. In such cases cloaking is considered to be Black Hat SEO and the offending URL could be Blacklisted. However, cloaking is sometimes used to deliver personalized content based on a browser’s IP address and/or user-agent HTTP header. Such cloaking should only be practiced with a search engine’s knowledge or it could be construed as black hat cloaking.

Crawler:
Also known as Spider or Robot, a crawler is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

Delisted:
It is also known as banned or blacklisted, a delisted site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Delisted sites are ignored by search engines.

Doorway Page:
Also known as a gateway page or jump page, a doorway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on doorway pages as a softer form of Cloaking or Spam. However, doorway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.

Dynamic Content:
Dynamic content is web content such as Search Engine Results Pages (SERPS) that are generated or changed based on database information or user activity. Web pages that remain the same for all visitors in every context contain “static content.” Many e-commerce sites create dynamic content based on purchase history and other factors. Search engines have a difficult time indexing dynamic content if the page includes a session ID number, and will typically ignore URLs that contain the variable “?”.Search engines will punish sites that use deceptive or invasive means to create dynamic content.

The Three Hats In SEO

2008-12-05T11:17:00.000-08:00

Actually there are three types of SEO Hats:

White Hat SEO
White Hat SEO is also known as organic search engine optimization or natural search engine optimization. White hat SEO is the legitimate use of keyword-focused copy and tags, Search Engine Submissions and a quality Backlinks network to improve sites position, Page Rank, CTR(Click through rate). If site is having a good reputation in search engine postions then it is better to use white Hat SEO techniques instead of black hat techniques. White hat SEO does not include Cloaking, Spam or any other Black Hat SEO techniques. The results which come from white hat techniques are long term.

* No Risk

* User Friendly

* Follow Guidelines

* Long Term Results(It takes Long time to get approved)

Black Hat SEO
In Black hat SEO optimization is mainly done in an unethical manner. This incudes cloaking, spam, violating search engine rules. If a search engine finds a site with black hat SEO techniques then it will remove that site from search engine index. Black Hat SEO techniques can give immediate results but it is very risky. The results will not stay longer and also it effects the site position in SERPs.

* High Risk

* Not User Friendly

* voilating search engine guidelines

* All Scraped Content

Gray Hat SEO
Actually Gray Hat SEO falls in between Black Hat SEO and White Hat SEO. In some cases Gray hat SEO techniques can be legitimate or illegitimate. Such techniques include Gateway Pages, Cloaking ,Doorway Pages, and duplicate content.

* Some what Risk Reward

* Some What User Friendly

* Keeps in Mind (SEO Guidelines)

* Semi Unique

* Less Effort Than WHITE HAT.